Marketing Overview
Marketing Spend by Category
Monthly Marketing Spend
Spend by Category
Ad Performance
Meta & TikTok · YTD via paid-ads-report · Updated weekly
From
To
Cost by Platform
Daily Spend Trend (All Platforms)
Meta Monthly Breakdown
Ad Spend Transactions · from finance · category editable
KOL & Inf Expense
Payment records from finance transactions
Monthly KOL Spend Trend
KOL Payment Records
KOL & Affiliator
Affiliator & Paid KOL views — read-only mirror from socmed dashboard
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Top 10 Affiliator KOLs by Views
All Affiliator KOLs
Chatbot
WhatsApp conversations via Kapso bot · auto-classified topics & escalation tracking
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Topics Mix
Daily Conversation Volume (last 14 days)
Recent Conversations
Events & Campaigns
Event spending and campaign transactions
Event Transactions
AI Marketing Intelligence
Live data synthesis from ads, sales, KOL, social media & finance
Cross-Dashboard Marketing Health