NDR Marketing

Restricted access — authorised personnel only

Marketing Overview

Marketing Spend by Category
Monthly Marketing Spend
Spend by Category

Ad Performance

Meta, TikTok & Shopee

From
To
Cost by Platform
Daily Spend Trend (All Platforms)
Spend by Month · click a month
Monthly Breakdown · click a row to view that month
Campaign Details · year to date (the report doesn't split campaigns by month)
Benchmarks: ROAS≥2x & CTR≥1% Top ROAS ROAS<0.5x or CTR<0.3%
Ad Spend Transactions · from finance · category editable

KOL & Inf Expense

Payment records from finance transactions

Monthly KOL Spend Trend
KOL Payment Records

KOL & Affiliator

Affiliator & Paid KOL views — read-only mirror from socmed dashboard

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Top 10 Affiliator KOLs by Views
All Affiliator KOLs

Chatbot

WhatsApp conversations via Kapso bot · auto-classified topics & escalation tracking

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Topics Mix
Daily Conversation Volume (last 14 days)
Recent Conversations

Events & Campaigns

Event spending and campaign transactions

Event Transactions

AI Marketing Intelligence

Live data synthesis from ads, sales, KOL, social media & finance

Cross-Dashboard Marketing Health