Marketing Overview
Marketing Spend by Category
Monthly Marketing Spend
Spend by Category
Ad Performance
Multi-platform campaign data from Google Sheets
Cost by Platform
Cost by Objective
Impressions & Clicks per Campaign
Campaign Details
Benchmarks:
ROAS≥2x & CTR≥1%
Top ROAS
ROAS<0.5x or CTR<0.3%
KOL & Inf Expense
Payment records from finance transactions
Monthly KOL Spend Trend
KOL Payment Records
KOL & Affiliator
Affiliator & Paid KOL views — read-only mirror from socmed dashboard
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Top 10 Affiliator KOLs by Views
All Affiliator KOLs
Chatbot Funnel
WhatsApp conversations via Kapso bot · auto-classified topics & escalation tracking
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Topics Mix
Daily Conversation Volume (last 14 days)
Recent Conversations
Events & Campaigns
Event spending and campaign transactions
Event Transactions
AI Marketing Intelligence
Live data synthesis from ads, sales, KOL, social media & finance
Cross-Dashboard Marketing Health